________ is an important marketing activity as it allows salespeople to represent the firm to customers, gather information on customer likes and dislikes, and provide market feedback on competitors and trends in the macro-environment.

Question

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Personal selling involves direct interaction between a salesperson and a customer, which allows for gathering detailed customer feedback, understanding customer preferences, and providing insights on market trends and competitor activities. This makes it a crucial marketing activity for representing the firm and collecting valuable market intelligence.

________ Is an Important Marketing Activity as It Allows Salespeople