The net present value of a customer's business over the span of his or her relationship with an organization is referred to as

Question

Quizplus · Accepted Answer

Customer Lifetime Value (CLV) is the correct term that refers to the net present value of the future cash flows attributed to the customer relationship. It measures the profit your business makes from any given customer over the span of their relationship with your organization.

The Net Present Value of a Customer's Business Over the Span