A company that uses lead scoring numerically rates its best prospective customers to identify traits that make the customer more likely to purchase.

Question

Quizplus · Accepted Answer

Lead scoring is a methodology used by sales and marketing departments to rank prospects against a scale that represents the perceived value each lead represents to the organization. The higher the score, the more likely they are to convert into customers, based on their traits and behaviors indicating purchase readiness.

A Company That Uses Lead Scoring Numerically Rates Its Best