As a Promotion Mix Element, Public Relations Refers to

As a promotion mix element, public relations refers to

A) the two-way flow of personal communication between the firm and its customers.
B) advertising focused on promoting the company's image with its customers.
C) communication focused on promoting positive relations between a firm and its stakeholders.
D) nonpersonal promotional communication about a firm's goods and services.
E) a set of nonpersonal communication tools designed to stimulate more frequent purchases of a product.