A video game manufacturer has just come out with a new video game. The company wants to develop demand for the product before the holiday shopping season, so it is focusing on advertising the features of the game and how it is different from other games on the market. What type of advertising would be best for building demand for this product?

Question

Quizplus · Accepted Answer

Informative advertising is best for building demand for a new product by educating potential customers about its features and how it differs from competitors.

A Video Game Manufacturer Has Just Come Out with a New