The Goal of an Integrated Marketing Communications Strategy Is to Coordinate

The goal of an integrated marketing communications strategy is to coordinate the various promotion mix elements to

A) discover the firm's strengths, weaknesses, opportunities and threats.
B) identify which potential customers in the target market have the desire and ability to purchase the firm's products.
C) determine the target market for a firm's products.
D) find the least expensive alternative to promoting a firm's products.
E) provide consumers with a clear and consistent message about the firm's products.