A disadvantage of print advertising is that
A) it does not allow for narrowcasting.
B) it is too general and cannot target specific audiences.
C) it is ineffective for high-involvement consumer products.
D) consumers do not use print as their primary information source.
E) it rarely helps small businesses advertise their goods to the local community.
Correct Answer:
Verified
Q46: When marketers segment consumers by the type
Q47: According to your text, what do people
Q48: What is offered by your text as
Q49: High cost is the biggest disadvantage to
Q50: One of the advantages of radio as
Q52: Marketers divide magazines into which two types
Q53: The advertising technique in which a company
Q54: High-involvement consumer products, such as a house
Q55: One advantage to using magazines as an
Q56: Traditionally, the biggest disadvantage of radio advertising
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents