Marketers divide magazines into which two types of categories?
A) general-interest and specific-interest
B) business and consumer
C) informative and entertainment
D) men's and women's
E) trade publications and general-interest publications
Correct Answer:
Verified
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Q51: A disadvantage of print advertising is that
A)it
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Q54: High-involvement consumer products, such as a house
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Q56: Traditionally, the biggest disadvantage of radio advertising
Q57: The ability to plug in an MP3
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