One advantage to using magazines as an advertising medium is
A) the relatively short timeframe necessary to place an ad.
B) the control marketers have over ad placement.
C) the quick turnaround between ad creation and ad placement.
D) its ability to target specific audiences.
E) its use as a primary information source.
Correct Answer:
Verified
Q50: One of the advantages of radio as
Q51: A disadvantage of print advertising is that
A)it
Q52: Marketers divide magazines into which two types
Q53: The advertising technique in which a company
Q54: High-involvement consumer products, such as a house
Q56: Traditionally, the biggest disadvantage of radio advertising
Q57: The ability to plug in an MP3
Q58: Compare the following forms of advertising to
Q59: Compare the following forms of advertising and
Q60: Direct marketing refers to advertising that
A)seeks to
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