To Measure the Effectiveness of an Advertising Campaign, Marketers Typically

To measure the effectiveness of an advertising campaign, marketers typically conduct a(n) _________ before the ad campaign begins and a(n) _________ after the campaign.

A) frequency test; reach test
B) aided recall test; unaided recall test
C) benchmark test; recognition test
D) recognition test; recall test
E) pretest; posttest