A measure of how often the audience is exposed to a promotional message during a specific time period is referred to as
A) reach.
B) duration.
C) frequency.
D) depth.
E) breadth.
Correct Answer:
Verified
Q83: Tuff Tools knows that it spent $20,000
Q84: Amelia is in charge of measuring a
Q85: The primary disadvantage of the percentage-of-sales budgeting
Q86: Which budgeting method takes a bottom-up approach
Q87: In the early 2000s, the Mattel Company
Q89: An unaided recall test is a performance
Q90: You have just started a new job,
Q91: To measure the effectiveness of an advertising
Q92: Firms typically determine their promotional budget using
Q93: A measure of the percentage of the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents