In the early 2000s, the Mattel Company was faced with a major problem with some of its toys due to faulty magnets and high levels of lead-based paint. When the company realized it was facing a serious problem, it immediately involved federal agencies on product safety, recalled millions of toys from the shelves, and launched a massive campaign to inform consumers about the recall. In addition, the company set up a crisis link on its webpage and posted updates regularly. Mattel's actions can be classified as

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Mattel's actions of involving federal agencies, recalling toys, informing consumers, and setting up a crisis link for updates are all steps in crisis management. These steps were taken to address and mitigate the impact of the safety issues with their toys.

In the Early 2000s, the Mattel Company Was Faced with a Major