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Tuff Tools Knows That It Spent $20,000 to Advertise Its

Question 83

Multiple Choice

Tuff Tools knows that it spent $20,000 to advertise its new line of tools, but the total revenue it made on the tool line was $90,000. Comparing these two numbers yields the metric known as


A) rate of trial.
B) revenue per ad dollar.
C) reach.
D) frequency.
E) marketing ROI.

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