The second step in deciding how best to position a product is to
A)assess the product's profit potential.
B)conduct test marketing on the product.
C)evaluate consumer feedback.
D)analyze competitors' positions.
E)clearly define the product's competitive advantage.

Question

Quizplus · Accepted Answer

Analyzing competitors' positions helps to understand the market landscape and identify opportunities for differentiation, which is crucial for effective product positioning.

The Second Step in Deciding How Best to Position a Product