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In Order to Boost Sales, the Manufacturer of the Soft

Question 87

Multiple Choice

In order to boost sales, the manufacturer of the soft drink 7UP embarked on a digital campaign called "Mix It UP a Little," highlighting the use of 7UP in baking, cooking and mixing cocktails. This is an example of


A) remarketing.
B) retargeting.
C) repositioning.
D) resegmenting.
E) remanufacturing.

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