Positioning refers to the activities a firm undertakes to create a certain perception of its product in the eyes of the target market.

Name: Positioning refers to the activities a firm undertakes to create a certain perception of its product in the eyes of the target market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Positioning involves the strategies and actions a company takes to establish a specific image or identity of its product in the consumers' minds relative to competitors, aiming to influence their perception favorably.

Positioning Refers to the Activities a Firm Undertakes to Create