The use of licensing to enter international markets has increased significantly in recent years due to several factors, including more regulation and rising research and development costs.

Question

Quizplus · Accepted Answer

Licensing as a strategy to enter international markets has indeed become more popular due to increased regulation in various countries and the high costs associated with research and development. Licensing allows companies to access new markets with lower upfront investment and risk, making it an attractive option amidst these challenges.

The Use of Licensing to Enter International Markets Has Increased