The fact that Procter & Gamble has broadened its product offerings to include household cleaning products, laundry products, snack products, and hair care products is an example of diversification.

Question

Quizplus · Accepted Answer

Diversification refers to a strategy where a company expands its product or service offerings into new areas or markets, which is exactly what Procter & Gamble has done by broadening its range to include various types of consumer goods beyond its original offerings.

The Fact That Procter & Gamble Has Broadened Its Product