A concise affirmation of a firm's long-term purpose is known as its
A)executive summary.
B)long-range plan.
C)mission statement.
D)organizational directive.
E)marketing plan.

Question

Quizplus · Accepted Answer

A mission statement is a brief description of a company's fundamental purpose. It outlines why the company exists and what it aims to achieve in the long term, distinguishing it from the other options which serve different specific purposes.

A Concise Affirmation of a Firm's Long-Term Purpose Is Known