What is the overall purpose of a marketing plan?
A)to define the target market and promotion strategies to be used on that market
B)to identify both existing and potential competitors of the firm
C)to determine whether or not a firm has enough capital to pursue its objectives
D)to define the company's strengths and weaknesses
E)to guide the analysis, implementation, and control of the firm's marketing strategy

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The Answer of What is the overall purpose of a marketing plan?
A)to define the target market and promotion strategies to be used on that market
B)to identify both existing and potential competitors of the firm
C)to determine whether or not a firm has enough capital to pursue its objectives
D)to define the company's strengths and weaknesses
E)to guide the analysis, implementation, and control of the firm's marketing strategy

What Is the Overall Purpose of a Marketing Plan