An action-oriented document or playbook that guides the analysis, implementation, and control of the firm's marketing strategy is known as the
A)marketing plan.
B)organizational plan.
C)promotional plan.
D)business plan.
E)strategic plan.

Question

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The Answer of An action-oriented document or playbook that guides the analysis, implementation, and control of the firm's marketing strategy is known as the
A)marketing plan.
B)organizational plan.
C)promotional plan.
D)business plan.
E)strategic plan.

An Action-Oriented Document or Playbook That Guides the Analysis, Implementation