What element will ensure a business never strays too far from its core goals and values, especially if the marketing plan needs to be modified to fit the changing times?
A)a concise executive summary
B)a solid strategic plan
C)a complete SWOT analysis
D)a developed organizational plan
E)a sound mission statement

Question

Quizplus · Accepted Answer

A sound mission statement ensures a business remains aligned with its core goals and values, even when adjustments to the marketing plan are necessary due to changing circumstances. It serves as a guiding star for decision-making and strategy adjustments.

What Element Will Ensure a Business Never Strays Too Far