What primary strategic planning tool is used for directing and coordinating the marketing effort and helps to guide the firm's marketing strategy?
A)the mission statement
B)the executive summary
C)the situation analysis
D)the business plan
E)the marketing plan

Question

Quizplus · Accepted Answer

The marketing plan is the primary strategic planning tool used for directing and coordinating the marketing effort. It outlines specific actions, strategies, and objectives for marketing, serving as a guide for the firm's marketing strategy.

What Primary Strategic Planning Tool Is Used for Directing and Coordinating