What do manufacturers, shipping companies, wholesalers, and retailers all have in common?
A) They are all components of the marketing mix.
B) They are all integral parts of both for-profit and not-for-profit firms.
C) They are all members of the supply chain.
D) They all help to define a firm's brand.
E) They are all involved in the promotion of a firm's product.
Correct Answer:
Verified
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