Thinking about why distrust is a barrier to sustainable consumer behavior, how can marketers overcome this barrier?
A) by promoting the firm's sustainable products in an honest and ethical way
B) by finding ways to deliver products to sustainability-minded customers regardless of where they live
C) by promoting the product in such a way that consumers will feel guilty for not buying it
D) by explaining why the sustainable product helps the environment
E) by designing sustainable products of the highest quality
Correct Answer:
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