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In 2005, GE Launched Its Ecomagination Initiative-A Company-Wide Strategy Designed

Question 74

Multiple Choice

In 2005, GE launched its Ecomagination initiative-a company-wide strategy designed to help protect the environment by encouraging employees to reduce GE's carbon footprint, energy and water use, and to drive cost reductions associated with decreased consumption. This is an example of what type of strategy?


A) quasi-strategic greening
B) substantial greening
C) tactical greening
D) strategic greening
E) limited greening

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