Lifetime value measures the extent to which a company puts effort into servicing its customers' needs, based on an understanding of each customer's profitability.
A)Research suggests that it takes more money to keep a current customer than to acquire a new one.
B)Only large companies that deal with many customers need to worry about good customer service.
C)Customers are getting used to poor customer service and it doesn't bother them that much.
D)Good customer service is not necessary for B₂B transactions.
E)Good customer service alone doesn't necessarily make customers happy.

Question

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The Answer of Lifetime value measures the extent to which a company puts effort into servicing its customers' needs, based on an understanding of each customer's profitability.
A)Research suggests that it takes more money to keep a current customer than to acquire a new one.
B)Only large companies that deal with many customers need to worry about good customer service.
C)Customers are getting used to poor customer service and it doesn't bother them that much.
D)Good customer service is not necessary for B₂B transactions.
E)Good customer service alone doesn't necessarily make customers happy.

Lifetime Value Measures the Extent to Which a Company Puts