Which of the following is not true regarding the application of a marketing concept?
A)A marketing concept puts the customer in the center of a firm's thinking in terms of both strategy and operations.
B)In a marketing concept, there should be general managerial appreciation of the role of marketing intelligence in determining the needs and wants of customers.
C)A marketing concept should encompass managerial awareness and appreciation of the consumer's role in the firm's existence.
D)Companies that base their business on the marketing concept maintain a focus on delivering value to the customer in any profitable way they can.
E)In a marketing concept it is not necessary for all areas of a firm to be customer oriented, but it is absolutely necessary for sales and marketing to be so.

Question

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The Answer of Which of the following is not true regarding the application of a marketing concept?
A)A marketing concept puts the customer in the center of a firm's thinking in terms of both strategy and operations.
B)In a marketing concept, there should be general managerial appreciation of the role of marketing intelligence in determining the needs and wants of customers.
C)A marketing concept should encompass managerial awareness and appreciation of the consumer's role in the firm's existence.
D)Companies that base their business on the marketing concept maintain a focus on delivering value to the customer in any profitable way they can.
E)In a marketing concept it is not necessary for all areas of a firm to be customer oriented, but it is absolutely necessary for sales and marketing to be so.

Which of the Following Is Not True Regarding the Application