A manufacturer of custom cabinetry relies on timely delivery from its wood supplier in order to produce its products. The company would like to have its shipment of wood delivered all at once, but it often comes in multiple shipments. While this is not usually a problem and the manufacturer is generally happy with its supplier, it has found another supplier that will deliver the wood in one shipment. Because of this, the manufacturer has decided to switch suppliers. This is an example of how
A)the marketing concept does not work in all situations.
B)meeting a customer's expectations doesn't always lead to brand loyalty.
C)it is impossible for a company to achieve a perfect order rate.
D)relationship marketing is not effective at building brand loyalty.
E)unreasonable demands by a customer can lead to loss of sales.

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The Answer of A manufacturer of custom cabinetry relies on timely delivery from its wood supplier in order to produce its products. The company would like to have its shipment of wood delivered all at once, but it often comes in multiple shipments. While this is not usually a problem and the manufacturer is generally happy with its supplier, it has found another supplier that will deliver the wood in one shipment. Because of this, the manufacturer has decided to switch suppliers. This is an example of how
A)the marketing concept does not work in all situations.
B)meeting a customer's expectations doesn't always lead to brand loyalty.
C)it is impossible for a company to achieve a perfect order rate.
D)relationship marketing is not effective at building brand loyalty.
E)unreasonable demands by a customer can lead to loss of sales.

A Manufacturer of Custom Cabinetry Relies on Timely Delivery from Its