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CRM Technologies Allow Marketers to Do All the Following Except

Question 78

Multiple Choice

CRM technologies allow marketers to do all the following except


A) track consumer behavior over time.
B) interact with customers to learn what they need and want.
C) adopt a broad approach focusing on the needs of the entire market.
D) capture data allowing the firm to identify potentially profitable customers.
E) take the information gathered and tailor goods accordingly.

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