The fact that a consumer who has tried and likes a product and therefore, is more likely to continue buying it regardless of outside influences exemplifies the fact that
A)consumers are not that knowledgeable in evaluating alternative products.
B)brand image is the main reason consumers continue to purchase a brand.
C)advertising a brand is the surest way to ensure repeat purchasing.
D)brand equity increases a firm's ability to succeed in a difficult competitive environment.
E)consumers do not like change when it comes to buying products.

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand adds to a product, which can lead to customer loyalty and repeat purchasing, especially in competitive environments.

The Fact That a Consumer Who Has Tried and Likes