Which quantitative technique for measuring brand equity helps marketers understand which brands stand out in a consumer's memory and what the strength of his or her association is with the brand?
A)projective technique
B)brand recall survey
C)aided recall
D)free association
E)brand recognition

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The Answer of Which quantitative technique for measuring brand equity helps marketers understand which brands stand out in a consumer's memory and what the strength of his or her association is with the brand?
A)projective technique
B)brand recall survey
C)aided recall
D)free association
E)brand recognition

Which Quantitative Technique for Measuring Brand Equity Helps Marketers Understand