A marketer is trying to uncover the true opinions of a group of consumers, but they are unwilling to express themselves, so instead he asks them to compare his brand to an automobile, a country and a person. What technique is the marketer using?
A)aided recall
B)projective technique
C)free association
D)brand recall survey
E)brand recognition

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The Answer of A marketer is trying to uncover the true opinions of a group of consumers, but they are unwilling to express themselves, so instead he asks them to compare his brand to an automobile, a country and a person. What technique is the marketer using?
A)aided recall
B)projective technique
C)free association
D)brand recall survey
E)brand recognition

A Marketer Is Trying to Uncover the True Opinions of a Group