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Miranda Wants to Start Her Own Store in Fashion, Targeting

Question 98

Multiple Choice

Miranda wants to start her own store in fashion, targeting a very narrow market segment. If this business carried a deep assortment of a specific type of clothing, which type of physical retail score would be most ideal for her business?


A) department store
B) factory outlet
C) specialty store
D) off-price retailer
E) extreme value retailer

Correct Answer:

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