You and a Close Friend Have Decided to Open a New

You and a close friend have decided to open a new retail store that specializes in selling fan apparel featuring the local university. According to your textbook, what is the most important factor that the two of you should consider before opening the store?

A) how many athletic retail shops already exist
B) what assortment of products you should sell
C) how many university students you will hire
D) where the store is located in your town
E) how you will promote via social media