Nathan goes to PetSmart to buy a crate for his new puppy. PetSmart also offers the same crate online for a cheaper price. PetSmart's use of an online platform as well as a physical store is an example of what concept?
A)cross merchandising
B)micro-merchandising
C)bricks and clicks
D)experiential retailing
E)scrambled merchandising

Question

Quizplus · Accepted Answer

PetSmart's use of both an online platform and a physical store exemplifies the "bricks and clicks" model, which combines traditional brick-and-mortar retail with e-commerce to offer customers multiple purchasing channels.

Nathan Goes to PetSmart to Buy a Crate for His