Volume maximization is also referred to as
A)target pricing.
B)price skimming.
C)profit maximization.
D)penetration pricing.
E)survival pricing.

Question

Quizplus · Accepted Answer

Penetration pricing is a strategy used to enter a market with a low initial price to attract a large number of customers quickly and maximize sales volume. This approach contrasts with strategies like price skimming, which involves setting high prices initially to maximize profits from less price-sensitive customers.

Volume Maximization Is Also Referred to as