Consumers will be more price sensitive when
A)the cost of not getting the expected benefits of a purchase is high.
B)some or all of the purchase price is paid by others.
C)the price they have to pay is more than they anticipated.
D)they perceive the price as a gain rather than a forgone loss.
E)a product's price is within the range that they perceive as fair or reasonable.

Question

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The Answer of Consumers will be more price sensitive when
A)the cost of not getting the expected benefits of a purchase is high.
B)some or all of the purchase price is paid by others.
C)the price they have to pay is more than they anticipated.
D)they perceive the price as a gain rather than a forgone loss.
E)a product's price is within the range that they perceive as fair or reasonable.

Consumers Will Be More Price Sensitive When