Communication is the process of conveying a message to others and it requires six elements. These elements are __________, a message, a channel of communication, a receiver, and the processes of encoding and decoding.
A) a concept
B) a brand
C) a slogan
D) a source
E) an offer
Correct Answer:
Verified
Q1: The process of conveying a message to
Q10: The concept of designing marketing communications programs
Q18: Allegra is an antihistamine. To create brand
Q20: The promotional mix can be used to
Q26: Communication is the process of conveying a
Q27: In a marketing context, message refers to
A)product
Q28: Procter & Gamble created an advertisement for
Q28: By taking consumer expectations into consideration, integrated
Q29: Source refers to
A)any paid form of advertising.
B)consumers
Q30: Communication is the process of conveying a
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