A trademark is
A) any word, device (design, sound, shape or color) , or combination of these used to distinguish a seller's products or services.
B) the part of a brand that can be spoken.
C) the part of a brand that is a symbol or design and cannot be vocalized.
D) the commercial, legal name under which a company does business.
E) the identification that a firm has legally registered its brand name so the firm has its exclusive use, thereby preventing others from using it.
Correct Answer:
Verified
Q211: Branding is
A) the licensing of a name,
Q213: A brand name is
A) a product's identifier
Q214: Twitter uses a stylized blue or white
Q218: The swoosh that appears on every Nike
Q221: Brand personality is
A) the personification of a
Q229: The added value a brand name gives
Q232: When consumers think of Harley-Davidson, the image
Q239: A set of human characteristics associated with
Q240: What federal law protects the trademarks of
Q257: The Make a Wish Foundation brand name
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