Advertising and promotion costs tend to be higher with a ________ strategy because the company must generate awareness among consumers and retailers for each new brand name without the benefit of any previous impressions.

Question

Quizplus · Accepted Answer

In a multibranding strategy, a company introduces multiple individual brands in the same category, requiring separate marketing efforts for each brand to build consumer and retailer awareness, leading to higher advertising and promotion costs.

Advertising and Promotion Costs Tend to Be Higher with a ________