Segmentation based on what product features are important to different customers is a type of
A) demographic segmentation.
B) behavioral segmentation.
C) psychographic segmentation.
D) geographic segmentation.
E) socioeconomic segmentation.

Question

Quizplus · Accepted Answer

Behavioral segmentation involves dividing a market based on consumer knowledge, attitudes, uses, or responses to a product, which includes what product features are important to different customers.

Segmentation Based on What Product Features Are Important to Different