Many companies have cut travel budgets so that fewer businesspeople are authorized to fly first class.Despite the shrinking pool of business-class travelers,British Airways has grown market share for its trans-Atlantic business class by offering greater comfort.Promotions to frequent fliers stress that passengers can sleep in fully reclining seats and arrive refreshed to carry out a full day's schedule.The segmentation strategy of British Airways is an example of
A)life stage segmentation.
B)geographic segmentation.
C)social class segmentation.
D)behavioral segmentation.
E)psychographic segmentation.

Question

Quizplus · Accepted Answer

British Airways is using behavioral segmentation (benefits the prospective customers seek)to sell airline tickets to frequent fliers who value comfort and wish to sleep on a trans-Atlantic flight.

Many Companies Have Cut Travel Budgets So That Fewer Businesspeople