Massage Envy offers massage services on a subscription basis, so it targets consumers that desire to get multiple treatments per month. Massage Envy likely segments its market by
A) usage rate.
B) benefits offered.
C) demographics.
D) geography.
E) lifestyle.

Question

Quizplus · Accepted Answer

Massage Envy targets consumers who desire multiple treatments per month, which indicates segmentation based on usage rate, as they focus on frequent users of their services.

Massage Envy Offers Massage Services on a Subscription Basis, So