An alcohol-free Listerine Zero is popular in Muslim countries where alcohol is forbidden. This is an example of which type of global marketing product and promotion strategy?
A) product adaptation
B) product integration
C) product invention
D) product customization
E) product extension

Question

Quizplus · Accepted Answer

This is an example of product adaptation, where a company modifies its product to meet local preferences or regulations, such as removing alcohol from Listerine for markets where alcohol is prohibited.

An Alcohol-Free Listerine Zero Is Popular in Muslim Countries Where