Cassidy is part of the buying center for a large manufacturer. Her field of expertise is logistics and she is responsible for choosing transportation providers for the company. A sales representative for Yellow Roadway, a successful trucking firm, regularly buys Cassidy's assistant lunch. The representative does this because he views the assistant as and wants to be sure that information about his company reaches Cassidy.
A) a gatekeeper
B) a decider
C) an influencer
D) an obstructionist
E) a power broker

Question

Quizplus · Accepted Answer

The assistant is considered a gatekeeper because they control the flow of information to Cassidy, who is the decision-maker in the buying process.

Cassidy Is Part of the Buying Center for a Large