LEGO has traditionally been successful selling its classic construction sets to boys. Recently, LEGO introduced a line of building toys especially for girls called LEGO Friends. It includes feminine characters, pink and purple theme colors, and allows girls to construct more story-related activities. The company felt this was a way to reach into the girl's toy market where alternatives include princess games and accessories. Considering Figure 2-5, this is an example of a ________ strategy that would be found in quadrant ________.
A) market penetration; A
B) product development; B
C) diversification; D
D) market development; C
E) product-market expansion; D

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The Answer of LEGO has traditionally been successful selling its classic construction sets to boys. Recently, LEGO introduced a line of building toys especially for girls called LEGO Friends. It includes feminine characters, pink and purple theme colors, and allows girls to construct more story-related activities. The company felt this was a way to reach into the girl's toy market where alternatives include princess games and accessories. Considering Figure 2-5, this is an example of a ________ strategy that would be found in quadrant ________.
A) market penetration; A
B) product development; B
C) diversification; D
D) market development; C
E) product-market expansion; D

LEGO Has Traditionally Been Successful Selling Its Classic Construction Sets