Which of the marketing strategies for expanding sales revenue presents the most risk for an organization?
A)product development
B)product-market evolution
C)market development
D)market penetration
E)diversification

Question

Quizplus · Accepted Answer

Diversification presents the most risk for an organization as it involves entering new markets or launching new products that the organization has little to no experience with. It requires significant investment and resources and can result in failure if not executed properly. The other strategies (product development, product-market evolution, market development, and market penetration) all involve expanding within existing markets or with existing products and therefore present lower risk.

Which of the Marketing Strategies for Expanding Sales Revenue Presents