The current markets-new products quadrant in a diversification analysis matrix represents the marketing strategy of
A)market penetration.
B)product penetration.
C)market development.
D)product development.
E)diversification.

Question

Quizplus · Accepted Answer

The current markets-new products quadrant in a diversification analysis matrix reflects the product development marketing strategy. This involves creating new products for existing markets in order to expand the company's product portfolio and diversify its revenue sources while still appealing to its existing customer base.

The Current Markets-New Products Quadrant in a Diversification Analysis Matrix