Part of the growth strategy for Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is expansion of its current fast-food businesses into new markets, such as China, Russia, and India. This type of expansion would be a __________ strategy.
A)product development
B)market penetration
C)diversification
D)market development
E)market saturation

Question

Quizplus · Accepted Answer

Market development involves expanding a company's existing products into new markets. In this case, Yum! Brands is looking to expand its existing fast-food businesses (KFC, Pizza Hut, and Taco Bell) into new markets such as China, Russia, and India.

Part of the Growth Strategy for Yum! Brands, the Parent